Call Tracking enables you to track calls out of your website and understand exactly what marketing activity brought them there; whether it was from another website, Google or your own paid search effort.
So no longer will you have to guess how your caller has found you.
Why you want Call Tracking
Call tracking is an essential tool for any company that spends money on advertisements across multiple channels. Clients with AdWords possess an inborn need to track the calls that are relevant to their key words, to be able to understand which keywords deliver call conversions. call tracking solution Without visibility of telephone conversions, it is simply not feasible to work out if your investment in the key words in your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions ?
Most clients are looking to track not only PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation call monitoring system such as Call Conversions Tracking comes in, as it allows you to see your ROI for each of these very important channels not just Google PPC. This is essential actionable data letting you optimise the efficacy of each of your marketing channels, crucial to the success of any business enterprise.